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Tools & Guides


How-to's

Start Your Business Right with Low-Cost Research

Conducting a Market Analysis

QuestionPro
This free survey template library will give you ideas not only for your own surveys, but what to think about when it comes to customer research. You'll need to sign up for a free account to access the information.

Free Sources of Market Data from the SBA (article)

Retail Marketing

Competitive Intelligence
Pointers for comparing yourself to the competition and where to find information about your market.

10 Steps to Industry Research (University of Florida)

SBA Guide to Conducting Market Research

Research Resources from Quora
Some very good answers for finding information, from tapping libraries without a library card to following trending articles on your topic.

Economic Development Resources

The Center For Economic Development

Checklists

Feasibility Checklist
Will your business make it? Run through this list to see if your idea has what it takes.

Consumer Research Data Points
See what's included in geography, demographics, psychographics and behaviors.

Research Apps

We've got a special list of apps for Web, iOS and Android.

DataMarket
Thousands of datasets from global providers. Explore, upload your own data and create visualizations and reports for free.

Migration Patterns
An easy and interactive website that you can manipulate to see how people move around.

Online Media Consumption
Bitly, the URL shortener, offers this live, interactive map to see
how media properties, like the Huffington Post and Slate, are being consumed across the U.S.

Survey Tools

These low-cost tools will help you create, deliver and analyze surveys:

Google Consumer Surveys
Put your survey out there. Cost: $.10/response.

Opinio

Survey Monkey

Survey Tool

Zoomerang


Shortcuts

Glossary
Research apps for Web, iOS or Android
Latest major research firm releases
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Curiosities
Tracking Tools

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Research Warning

No matter what information you're looking for, always evaluate the legitimacy of the source, cross-reference the data with multiple sources and consider the impact of what you're using or sharing. This is especially true when performing research about individuals, financial data, and anything else upon which you're going to base critical decisions.

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