Consumer Data
The following market research providers are sometimes free, and the paid ones often offer a wide range of free information through their white papers, blogs, newsletters, and more.
Demographic & Psychographic
America's Population by Race (by Visual Capitalist)
Treemap uses 2019 data from the Kaiser Family Foundation, to show data on a state-by-state basis. AudienceSCAN Free white papers, daily briefings and more covering consumer purchase intent, lifestyle, media usage and more. U.S. Government Data This is the site to find U.S. demographic and economic data, population figures, and maps. Plus information from the latest 2020 U.S. Census. Gallup-Healthways Well-Being The state of the nation in terms of health and wellness. U.S. interactive map allows you to compare states or isolate the info by specific community, and more. Melissa Data While they're known for selling mailing lists and list management tools, they offer a wealth of information in their resources section. MyBestSegments U.S. demographics and psychographics by zip code. PEW Internet Vast number of topics, particularly about behavior and Internet usage. U.S. Census Bureau A vast database of information about the U.S. population and more. Statistics Brain General resource for all types of information on businesses, consumers, geographic regions and more. |
GeographicESRI
ESRI is a well-known provider of location intelligence and data mapping. There's a wealth of information on their site through blog articles and more. The personal edition of their software is only $100/year. City Data Detailed profiles for every city in the United States, compiled from government and private sources, from crime rates to weather patterns. Nielsen Scarborough The site offers local demographic data for sale, but there are plenty of reports and insights you can access for free. Best Places Look up lots of interesting data by town, city or zip. Search best places to live, cost of living calculator, and more. Quizzes require that you log in. |
How People Use Their Time
American Time Use Survey
From the Bureau of Labor Statistics. See our advertising, media and social media page and Internet pages for more info. TravelU.S. Travel Association
Facts and statistics about leisure, business and international travel; get a 1-page fact sheet about the industry, learn about travel's effect on you, it's economic impact and more. |
What People Buy
Consumer Expenditure Survey
From the Bureau of Labor Statistics, get information on the buying habits of American consumers: expenditures, income and consumer unit (families and single consumers). National Association of Realtors (NAR) Stats about home buyers, sellers, realtors, media usage and more. |
