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Consumer Data


Demographic & Psychographic

American Demographics (by Advertising Age)

AudienceSCAN
Free white papers, daily briefings and more covering consumer purchase intent, lifestyle, media usage and more.

ESRI: Business Analyst App (BAO)
Demographic data available by zip code via a free app for iPhone, iPad or Android.

Fed Stats
Statistics from over 100 U.S. federal agencies.

Free Demographics
Create demographic reports based on the 2000 U.S. Census. For 2010 data, you'll need to use the pay version Demographics Now, which is a bit spendy.

Gallup-Healthways Well-Being
The state of the nation in terms of health and wellness.

Melissa Data
Offers mailing lists and list management tools for sale, but also lots of free info under "Lookups".

MyBestSegments
U.S. demographics and psychographics by zip code.

PEW Internet
Vast number of topics, particularly about behavior and Internet usage.

U.S. Census Bureau
A vast database of information about the U.S. population and more.

Geographic

City Data

EASI: Easy Analytic Software 
Register to use the Right Site® Census 2010 for free. Covers: Block Groups, Census Tracts, ZIP Codes, Cities, Counties, CBSAs, States and U.S. Good for: Ring Studies, Mapping, Charts, Sales Potentials, Profile Creation and Variable Analysis.

Scarborough City Rank
Industry insights from Nielsen Local. Find out where cities rank across hundreds of categories, from automotive to travel.

Sperling's Best Places
Look up lots of interesting data by town, city or zip.

How People Use Their Time

American Time Use Survey
From the Bureau of Labor Statistics.

See our advertising, media and social media page and Internet pages for more info.

What People Buy

Consumer Expenditure Survey
From the Bureau of Labor Statistics, get information on the buying habits of American consumers: expenditures, income and consumer unit (families and single consumers).

BIG Insight
Latest trends about consumers, purchase behaviors and more.

Scarborough
Known for providing data on consumer shopping behavior. Provide some free reports, but you'll need to provide your info before downloading.

Average Spending Per Month per Person 
2011 chart from Statistic Brain shows what people spend their money on.

National Association of Realtors (NAR)
Stats about home buyers, sellers, realtors, media usage and more.

Tracking Their Movements

Foot Traffic Counts
Created by the Downtown Seattle Association.

U.S. Travel Association
Facts and statistics about leisure, business and international travel; get a 1-page fact sheet about the industry, learn about travel's effect on you, it's economic impact and more.

Shortcuts

Glossary
Research apps for Web, iOS or Android
Latest major research firm releases
Monitor
Curiosities
Tracking Tools

Research Warning

No matter what information you're looking for, always evaluate the legitimacy of the source, cross-reference the data with multiple sources and consider the impact of what you're using or sharing. This is especially true when performing research about individuals, financial data, and anything else upon which you're going to base critical decisions.

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