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Consumer Data

The following market research providers are sometimes free, and the paid ones often offer a wide range of free information through their white papers, blogs, newsletters, and more.

Demographic & Psychographic

America's Population by Race (by Visual Capitalist)
Treemap uses 2019 data from the Kaiser Family Foundation, to show data on a state-by-state basis.
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AudienceSCAN
Free white papers, daily briefings and more covering consumer purchase intent, lifestyle, media usage and more.

U.S. Government Data

This is the site to find U.S. demographic and economic data, population figures, and maps. Plus information from the latest 2020 U.S. Census.

Gallup-Healthways Well-Being
The state of the nation in terms of health and wellness. U.S. i
nteractive map allows you to compare states or isolate the info by specific community, and more.

Melissa Data
While they're known for selling mailing lists and list management tools, they offer a wealth of information in their resources section.

MyBestSegments
U.S. demographics and psychographics by zip code.

PEW Internet
Vast number of topics, particularly about behavior and Internet usage.

U.S. Census Bureau
A vast database of information about the U.S. population and more.

Statistics Brain
General resource for all types of information on businesses, consumers, geographic regions and more.

Geographic

ESRI
ESRI is a well-known provider of location intelligence and data mapping. There's a wealth of information on their site through blog articles and more. The personal edition of their software is only $100/year.

City Data
Detailed profiles for every city in the United States, compiled from government and private sources, from crime rates to weather patterns.

Nielsen Scarborough
The site offers local demographic data for sale, but there are plenty of reports and insights you can access for free.

Best Places
Look up lots of interesting data by town, city or zip. Search best places to live, cost of living calculator, and more. Quizzes require that you log in.

How People Use Their Time

American Time Use Survey
From the Bureau of Labor Statistics.

See our advertising, media and social media page and Internet pages for more info.

Travel

U.S. Travel Association
Facts and statistics about leisure, business and international travel; get a 1-page fact sheet about the industry, learn about travel's effect on you, it's economic impact and more.

What People Buy

Consumer Expenditure Survey
From the Bureau of Labor Statistics, get information on the buying habits of American consumers: expenditures, income and consumer unit (families and single consumers).

National Association of Realtors (NAR)
Stats about home buyers, sellers, realtors, media usage and more.

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Research Warning

No matter what information you're looking for, always evaluate the legitimacy of the source, cross-reference the data with multiple sources and consider the impact of what you're using or sharing. This is especially true when performing research about individuals, financial data, and anything else upon which you're going to base critical decisions.

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