Consumer Data
Demographic & Psychographic
American Demographics (by Advertising Age)
AudienceSCAN Free white papers, daily briefings and more covering consumer purchase intent, lifestyle, media usage and more. ESRI: Business Analyst App (BAO) Demographic data available by zip code via a free app for iPhone, iPad or Android. Fed Stats Statistics from over 100 U.S. federal agencies. Free Demographics Create demographic reports based on the 2000 U.S. Census. For 2010 data, you'll need to use the pay version Demographics Now, which is a bit spendy. Gallup-Healthways Well-Being The state of the nation in terms of health and wellness. Melissa Data Offers mailing lists and list management tools for sale, but also lots of free info under "Lookups". MyBestSegments U.S. demographics and psychographics by zip code. PEW Internet Vast number of topics, particularly about behavior and Internet usage. U.S. Census Bureau A vast database of information about the U.S. population and more. |
GeographicCity Data
EASI: Easy Analytic Software Register to use the Right Site® Census 2010 for free. Covers: Block Groups, Census Tracts, ZIP Codes, Cities, Counties, CBSAs, States and U.S. Good for: Ring Studies, Mapping, Charts, Sales Potentials, Profile Creation and Variable Analysis. Scarborough City Rank Industry insights from Nielsen Local. Find out where cities rank across hundreds of categories, from automotive to travel. Sperling's Best Places Look up lots of interesting data by town, city or zip. |
How People Use Their Time
American Time Use Survey
From the Bureau of Labor Statistics. See our advertising, media and social media page and Internet pages for more info. |
What People Buy
Consumer Expenditure Survey
From the Bureau of Labor Statistics, get information on the buying habits of American consumers: expenditures, income and consumer unit (families and single consumers). BIG Insight Latest trends about consumers, purchase behaviors and more. Scarborough Known for providing data on consumer shopping behavior. Provide some free reports, but you'll need to provide your info before downloading. Average Spending Per Month per Person 2011 chart from Statistic Brain shows what people spend their money on. National Association of Realtors (NAR) Stats about home buyers, sellers, realtors, media usage and more. |
Tracking Their Movements
Foot Traffic Counts
Created by the Downtown Seattle Association. U.S. Travel Association Facts and statistics about leisure, business and international travel; get a 1-page fact sheet about the industry, learn about travel's effect on you, it's economic impact and more. |
