Competitive Intelligence
When researching competition, choose the ones that most closely resemble your own firm in terms of size, location and products/services. If it helps, think like your customers -- who would they be comparing you to?
Prepare a chart that compares your company to your competitors along the following dimensions:
Prepare a chart that compares your company to your competitors along the following dimensions:
Products
List products, services and features
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Pricing
Describe pricing, average fees, average sale, markups, etc.
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Strengths
Compare competencies,
location, support, product breadth, depth, etc. |
Weaknesses
Compare competencies,
location, support, product breadth, etc. |
Strategy
How are you different,
take advantage of opportunities, competencies, etc. |
Data Sources
Take a look at our business information page for company and trade association data.
SizeUp from the SBA Benchmark your business against competitors, map your customers and suppliers, and figure out where to advertise. Specialty
Liquor license applications in WA state
This is for Washington state, but check your state's website to see who may be opening a bar or restaurant near you. |
Spy on WebsitesSee what the competition's doing on the Web.
KartOO Search by keyword and see results displayed visually. Great for getting ideas. TouchGraph Visually displays the connections between related websites. SpyFu Spy on your online competitors. Download competitors keywords and adwords. |
Market Share Tips
If you’re trying to figure out what your share of
the market might be, use the following terms to research your industry:
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