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Competitive Intelligence

When researching competition, choose the ones that most closely resemble your own firm in terms of size, location and products/services. If it helps, think like your customers -- who would they be comparing you to?

Prepare a chart that compares your company to your competitors along the following dimensions:

Products

List products, services and features

Pricing

Describe pricing, average fees, average sale, markups, etc.

Strengths

Compare competencies,
location, support, product
breadth, depth, etc.

Weaknesses

Compare competencies,
location, support, product
breadth, etc.

Strategy

How are you different,
take advantage of opportunities, competencies, etc.

Data Sources

Take a look at our business information page for company and trade association data.

SizeUp from the SBA
Benchmark your business against competitors, map your customers and suppliers, and figure out where to advertise.

Specialty

Liquor license applications in WA state
This is for Washington state, but check your state's website to see who may be opening a bar or restaurant near you.

Spy on Websites

See what the competition's doing on the Web.

KartOO
Search by keyword and see results displayed visually. Great for getting ideas.

TouchGraph
Visually displays the connections between related websites.

SpyFu
Spy on your online competitors. Download competitors keywords and adwords.

Market Share Tips

If you’re trying to figure out what your share of
the market might be, use the following terms to
research your industry:
  • Market share
  • Share of the market
  • Brand leader
  • Market (industry) leader
  • Leading company(ies) or player
  • Top producer or manufacturer
  • Percent share
  • Holds x% of the market

Shortcuts

Glossary
Research apps for Web, iOS or Android
Latest major research firm releases
Monitor
Curiosities
Tracking Tools

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Research Warning

No matter what information you're looking for, always evaluate the legitimacy of the source, cross-reference the data with multiple sources and consider the impact of what you're using or sharing. This is especially true when performing research about individuals, financial data, and anything else upon which you're going to base critical decisions.

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