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Advertising, Media & Social Media


Advertising

Internet Advertising Bureau
The IAB offers research on interactive advertising and advocates for all things digital marketing, including developing technical standards in affiliation with the IAB Tech Lab. Founded in 1996, IAB is headquartered in New York City.

Media

Nielsen Media Reports
Free, downloadable, and comprehensive reports about the state of media.
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Borrell Associates
Local advertising data, SMB spending trends, political advertising outlook and more.


Kantar Media
SRDS Media Planning Platform is the industry standard for search for media opportunities. But it doesn't come cheap.

Gallup: media use and evaluation

Mondo Times: The Worldwide News Media Guide
Look up newspapers, radio stations and more to create your own media lists for a relatively reasonable fee.

Nielsen
What people watch and what they buy.

Nielsen Reports
All free.

Nielsenwire
The blog of the well-known media measurement company shares information on how people use media.



Social Sites

Blog Search Engine
Blogs may be used for research or for promotional purposes. They can be a wealth of information, but finding them can sometimes be a challenge. 

Alltop
Around for a long time, you can search for blogs by categories of all types.

Social Media Usage

Global Web Index 2014
Social networking behaviors and engagement across 30+ global markets.

PEW Internet: Internet, Science and Tech
Publications, key indicators, data sets and more on Internet usage, social media, privacy and security...

Online Personals Watch
All about the online dating scene.

Gallup
Look under topics for customer engagement for insights about consumer behavior. You could also use the general search box to find related information.

Learn more about the Internet

See our Internet page

Tracking Tools


Keywords & Blogs

Get a read on who's talking about you or other companies you're interested in.

Google Alerts
Track keywords, names, business names, etc.

IceRocket
Tracks blogs and more.

Conversations & Buzz

AddThis
Track how often your information is shared.

Lithium
Automates tracking and research. Seems like you need to call to get pricing, which makes me think it's expensive.

Post Rank
Track your RSS feeds.

Samepoint
"See what people are talking about" with this social media search engine.

Social Mention
One of the coolest freebies I've found so far. They find specific mentions, but also try to make sense of the data by providing analytics.

Trackur
A comprehensive monitoring tool, starting at a low price for one word. To make it truly valuable, you could end up spending a lot more.

Twitter

The data offered by these Twitter tools is open to interpretation and may have little relation to the impact of your marketing efforts.

Klout
Monitors Tweets to see who the key influencers are by topic.

TweetScan
See if you're being mentioned on Twitter. Set up email alerts too.

Tweet Volume
(Down as of 3/5/12) Uses Twitter and Google data to create a handy chart showing counts for words and phrases as they appear on Twitter. Also useful if you’re a marketer and want to share with your clients.

Twinfluence
Measures influence of Twitterers and their followers, combined “with a few social network statistics thrown in as bonus.” Simply type in your twitter account name and password, and voila, get information about velocity, social capital and more.

Twitter Grader
Simply type in your Twitter user name and you’ll get rank and grade.

Twitter Search
Twitter search engine.

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Research Warning

No matter what information you're looking for, always evaluate the legitimacy of the source, cross-reference the data with multiple sources and consider the impact of what you're using or sharing. This is especially true when performing research about individuals, financial data, and anything else upon which you're going to base critical decisions.

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