Advertising, Media & Social Media
Advertising
Internet Advertising Bureau
The IAB offers research on interactive advertising and advocates for all things digital marketing, including developing technical standards in affiliation with the IAB Tech Lab. Founded in 1996, IAB is headquartered in New York City. MediaNielsen Media Reports
Free, downloadable, and comprehensive reports about the state of media. Borrell Associates Local advertising data, SMB spending trends, political advertising outlook and more. Kantar Media SRDS Media Planning Platform is the industry standard for search for media opportunities. But it doesn't come cheap. Gallup: media use and evaluation Mondo Times: The Worldwide News Media Guide Look up newspapers, radio stations and more to create your own media lists for a relatively reasonable fee. Nielsen What people watch and what they buy. Nielsen Reports All free. Nielsenwire The blog of the well-known media measurement company shares information on how people use media. |
Social SitesBlog Search Engine
Blogs may be used for research or for promotional purposes. They can be a wealth of information, but finding them can sometimes be a challenge. Alltop Around for a long time, you can search for blogs by categories of all types. Social Media Usage
Global Web Index 2014
Social networking behaviors and engagement across 30+ global markets. PEW Internet: Internet, Science and Tech Publications, key indicators, data sets and more on Internet usage, social media, privacy and security... Online Personals Watch All about the online dating scene. Gallup Look under topics for customer engagement for insights about consumer behavior. You could also use the general search box to find related information. Learn more about the Internet |
Tracking Tools
Keywords & BlogsGet a read on who's talking about you or other companies you're interested in.
Google Alerts Track keywords, names, business names, etc. IceRocket Tracks blogs and more. |
Conversations & BuzzAddThis
Track how often your information is shared. Lithium Automates tracking and research. Seems like you need to call to get pricing, which makes me think it's expensive. Post Rank Track your RSS feeds. Samepoint "See what people are talking about" with this social media search engine. Social Mention One of the coolest freebies I've found so far. They find specific mentions, but also try to make sense of the data by providing analytics. Trackur A comprehensive monitoring tool, starting at a low price for one word. To make it truly valuable, you could end up spending a lot more. |
The data offered by these Twitter tools is open to interpretation and may have little relation to the impact of your marketing efforts.
Klout Monitors Tweets to see who the key influencers are by topic. TweetScan See if you're being mentioned on Twitter. Set up email alerts too. Tweet Volume (Down as of 3/5/12) Uses Twitter and Google data to create a handy chart showing counts for words and phrases as they appear on Twitter. Also useful if you’re a marketer and want to share with your clients. Twinfluence Measures influence of Twitterers and their followers, combined “with a few social network statistics thrown in as bonus.” Simply type in your twitter account name and password, and voila, get information about velocity, social capital and more. Twitter Grader Simply type in your Twitter user name and you’ll get rank and grade. Twitter Search Twitter search engine. |
