Dempsee
Speak to us:
  • Home
  • Sources
    • Consumer
    • Business >
      • Small Business
      • Competition
    • Industry
    • Economy
    • Resource Catalog
  • Tools & Guides
  • Investigate
  • Discovery Blog
  • Contact

27% of Moms are Scanning Barcodes at the Grocery Store

1/8/2014

0 Comments

 
A new report by Placed, Moms in the Grocery Aisle, provides detailed data about Moms and their grocery shopping behavior. The information is derived from mobile survey questions and their ability to gather location based information directly from user smartphones. 
smartphone grocery shopping
Key insights include:

  • Mothers were 26% less likely to visit specialty grocers Trader Joe’s and 41% less likely to visit Whole Foods, while both grocers slightly over indexed for females without children.
  • Mothers were 11% more likely to access coupons on their smartphone prior to grocery shopping instead of while in store.
  • Just 5% of smartphone couponing moms prefer to access CPG sites while in stores, with coupon and grocer websites preferences 5 times larger.
Although the white paper is useful for grocers in particular, the information provides valuable insights for anyone needing research on smartphone usage, couponing, grocery shopping and retail behavior.

robbin block
Robbin Block is a marketing strategist with more than 25 years of experience helping entrepreneurs reach their potential. She's teaching an introductory class about building websites in Seattle on February 20, 2014.

0 Comments



Leave a Reply.

    Dempsee

    We do research for so many reasons and clients. When we find something especially useful, we'll share it here.

    Stump the Researcher

    If you're trying to figure something out and can't find it on our site, send us your question and see if you can stump us.

    Archives

    January 2014
    November 2013
    June 2013
    May 2013
    April 2013
    March 2013

    Categories

    All
    Consumer Behavior
    Market Research
    Retail
    Tracking/monitoring Tools

    RSS Feed

Shortcuts

Glossary
Research apps for Web, iOS or Android
Latest major research firm releases
Monitor
Curiosities
Tracking Tools

Research Warning

No matter what information you're looking for, always evaluate the legitimacy of the source, cross-reference the data with multiple sources and consider the impact of what you're using or sharing. This is especially true when performing research about individuals, financial data, and anything else upon which you're going to base critical decisions.

Our Story

About
Contact


We're Also the Proud Owners of...

Picture
Blockbeta Marketing: A big picture approach to small business

Minding Your Business: Reality Radio for Entrepreneurs


Copyright © 2020, Block Media LLC. All rights reserved. * All trademarks images are properties of their respective owners.